Point B Launches Consulting and Capital Partnership with BusyLife Software

June 12, 2013

SEATTLE– Point B, a management consulting and venture investment firm, has announced a comprehensive partnership with BusyLife Software. Point B’s Retail and Consumer Products Practice and its Mobile Strategy and Solutions Practice have been certified on QwikCart®, a best-in-class mobile commerce (mCommerce) platform from BusyLife Software. Point B will help retailers integrate the QwikCart® mCommerce platform into their sales strategies, creating omni-channel retailing opportunities via in-store purchasing, call centers, online orders, and mobile shopping.

Additionally, Point B Capital has placed a $500,000 investment in BusyLife Software to complete a $1.125M Series Seed financing round for the Denver-based startup that creates point-of-sale integrated mobile applications for retailers and restaurants using its proprietary cloud-based commerce platform. The platform is a highly scalable, enterprise-to-enterprise cloud solution that enables mobile payments on all the top Smartphone and tablet devices.

“The BusyLife partnership makes perfect sense for both the management consulting and venture capital businesses within Point B Inc.,” said Point B Capital Managing Director Brian Armstrong. “BusyLife supports real-time client inventory, security, and loyalty program integration, which is a unique offering in the space, and they have tapped into an $8B mobile commerce market, partnering with POS, SaaS, and Service Integration Providers. They also have an excellent leadership team, including established entrepreneur Chris Poelma and a leading technology innovator, Rus Rice, along with a dedicated software team.”

BusyLife represents another Point B Capital investment in a mobile-enabled technology company that provides an innovative enterprise cloud solution / SaaS offering.  The company represents an emerging mobile services segment of the mobile value stack, and an attractive entry point for Point B Capital into the space.

Additionally, BusyLife Software’s CEO Chris Poelma said, “Retailers working with Point B’s management consulting team will benefit greatly from this partnership, as they will have access to an indispensable sales channel, proven to reach new demographics and deliver new consumers and sales. The QwikCart® mobile commerce platform integrates seamlessly with retailers’ existing sales venues, including eCommerce and brick and mortar stores, allowing them to expand their reach and become dynamic, modern, omni-channel businesses.”

Point B’s Retail and Consumer Products Practice and Mobile Strategy and Solutions Practice provide industry expertise and leadership to help clients compete in the new world of digital, social and global realities. Together, the Practices specialize in multichannel strategies and execution, new product and service launches, mobile-enabled consumer acquisition and engagements, and customer loyalty programs.

About QwikCart®
QwikCart® is a brand-customizable native code application for mobile devices that ​allows retailers to reach consumers in new ways, interacting directly and personally with them on their mobile devices. QwikCart® facilitates consumer engagement, satisfaction and loyalty, while providing retailers unique business intelligence, brand customization, and a competitive edge that cannot be achieved in any other way. QwikCart® allows suppliers, wholesalers, distributors, retailers and consumers to do more, simply.